Fay Archive - In Canada
Newfoundland, also known as Terranova, is an island located in the eastern part of Canada, facing the Atlantic Ocean and situated northeast of Massachusetts. This land represents the new adventure for the Fay Archive team, who, with the FW23 campaign, have decided to return to the roots of their brand.
We met fishermen, artists and were guided inside enormous mines and coastlines overlooking the ocean. We traveled 5,000km in one of the most beautiful and wild scenery in North America but unfortunately we didn't meet any Labrador dog, which is the Fay logo!
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Directed and edited by Marco Mucig
Creative direction: Michele Lupi
Campaign photographer: James Mollison
Producer: Richard Duquette
Sound: Alioscia Bisceglie
Color: Diego La Rosa