Fay Archive - In Japan
For two weeks, between the island of Hokkaido and Tokyo, I met five extraordinary individuals whose stories are at the heart of the new Fay Archive campaign.
The videos tell authentic experiences, each representing a different way of living and exploring. Each one welcomed us into their daily lives, giving us an intimate glimpse into their world.
From the shooting style we chose, to the importance of using natural light and direct sound, to the encounters that enriched the experience: every detail contributed to creating a genuine connection between these stories and the world of Fay Archive.
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Directed and edited by Marco Mucig
Creative direction: Michele Lupi
Campaign photographer: James Mollison
Producer: Ayaki Aron Hortz
Sound: Alioscia Bisceglie & Geppi Cuscito
Color: Diego La Rosa